#TheGoodWomen: Charlotte Goh – Mother . Social Worker . Ocean Warrior


Charlotte Goh

Daughter . Mother . Social Worker . Scuba Diver . Ocean Warrior . Executive Director of Playeum

Unrelentless compassion, uninhibited creativity – this isn’t just what Charlotte’s job is about, but what she herself embodies.

As the Executive Director of Playeum, Charlotte champions for children’s development through play-based approaches. Yet, beyond the numerous job scopes of every capable lady boss, she remains true to her goal: “inspiring children and parents to know and see the creativity within themselves”.

From Charlotte’s Social Media

So, what’s her story?

Charlotte’s passion for the social sector begun when she kickstarted her career as a medical social worker. Following that, she immersed herself in the media industry for 16 years, only to find her way back to her “true calling”, social work. And not just that, but the various behind-the-scenes ongoings that build a successful social enterprise – research, training, management, fundraising – you name it, she’s done it.


It comes as no surprise then, that her life mottos scream “can-do” just as her personality does.

If it’s to be, it’s up to me”, she quips. “That, and my dad’s famous quote to us when we were kids “I must I can!” really built resilience in me when I was young”.

Not only is Charlotte rockin’ it at life with her boldness and gusto, she’s also aware of the fact that she is “always creating”.  And this doesn’t just apply to the physical things.

“It’s important to be aware of what I want to create in the relationships around me… what I want to create in this moment with this person or in this situation.”

Needless to say, her consciousness when it comes to “creating” effortlessly translates to how she embraces Playeum’s ethos of learning through play and creativity.

From Charlotte’s Social Media

To Charlotte, leadership is “a moment by moment choice, a moment by moment awareness of your decisions”. She’s a firm believer of  “understanding yourself and what your beliefs and values are”, whether you’re a female or male leader”, and “whether you’re leading a household or a Fortune 500 company”.

Some beliefs will see you through life and some will hold you back. If I am aware of a limiting belief that I hold, for example, “I am not good enough”, I shift from that space to one where I ask myself, what do I WANT to create here and who do I need to BE.”

Other than being the ED of Playeum, what other roles or titles do you hold dearly in your life that you would like to share with us?

Charlotte: I am a daughter, a wife, a mother, and a friend (to many). My parents both have dementia and being a daughter allows me to extend love when it is sometimes difficult. My dad always told me when he and I were younger that it’s easy to love when all is well – the test of your love comes when times are tough.

If Charlotte could have an alter-ego, she’d probably be a pro scuba diver and ocean warrior concurrently.


Charlotte: I also scuba dive and am very protective of our oceans. I have a strong affinity with the vast sea that surrounds us. If I wasn’t doing what I am doing now, I would do something regarding the sustainability of our oceans and water sustainability.

As a woman, Charlotte sees herself as part of a “very powerful species”, turning the often accusatory “woman-as-emotional” arguments in her favour.

“We have a strong, emotional, nurturing side that allows for deep human connection.” She explains that this is often “the start of many relationships, whether personal or business. Trust develops from this.”

Despite her success, Charlotte carries herself with an air of humility, prizing self-awareness and respect as key aspects of any leadership role, ranging from a “homemaker to a CEO”.

“Sometimes, you have to enable others to shine brighter than you.”

Her little nuggets of wisdom speak volumes to women all around, showing how their seemingly insignificant daily roles have equal potential as their corporate roles to leave a lasting impact.




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